Here’s an expanded set of up-to-date statistics (2024-2025) on social media usage, reach, engagement, and growth — especially for Facebook & Instagram — which you can include in your chatbot’s knowledge base. These help show why consistent posting matters, with real benchmarks.

Expanded 2025 Social Media Stats (Facebook & Instagram + Related Platforms)

Global Usage & Reach

  • ~ 5.07 to 5.41 billion people worldwide are active on social media in 2025, which is about 62-66% of the global population. (Smart Insights)

  • On average, people spend about 2 hours 20-21 minutes per day on social media. (Smart Insights)

  • Facebook’s potential ad reach (i.e. how many users can be targeted via its ad tools) increased by ~ 4.3% year over year. (DataReportal – Global Digital Insights)

Reach Rates & Visibility

  • Average reach per post (i.e. percentage of followers or audience who actually see the post) in 2025:

  • For smaller accounts, median reach is low but improves with more frequent posting (see “Growth & Frequency” below). (Buffer)

Engagement Rates

  • Overall / by platform (across industries):

    Platform Avg Engagement Rate (posts) Instagram (feed + mixed post types) ~ 3.5% (Social Media Dashboard) Facebook ~ 1.3% across all industries in some benchmarks (Social Media Dashboard) For eCommerce / retail brands: Instagram ~1.16%, Facebook much lower ~0.09% in certain contexts (Opensend) Instagram influencer content: Reels ~2.08%, Carousels ~1.7%, Photo posts ~1.17% (Sprout Social)

  • By follower-size tiers (Instagram):

    Follower Range Average Engagement Rate Posting Frequency Follower Growth Rate 0-1,000 followers ~5.2% (Buffer) ~13 posts/month (~3/week) (Buffer) ~5.1% growth/month (Buffer) 1k-5k ~4.6% (Buffer) ~16 posts/month (~4/week) (Buffer) ~2.5% growth/month (Buffer) 5k-10k ~4.1% (Buffer) ~20 posts/month (~5/week) (Buffer) ~2.6% growth/month (Buffer) 10k-50k ~3.7% (Buffer) ~23 posts/month (~5-6/week) (Buffer) ~2.3% growth/month (Buffer) 50k-100k ~3.6% (Buffer) daily posting (~1/day) (Buffer) ~1.7% growth/month (Buffer) 100k-500k ~3.5% (Buffer) ~47 posts/month (~1-2/day) (Buffer) ~2.2% growth/month (Buffer)

  • Post type differences (Instagram):

    • Reels tend to get higher engagement than static photo posts or traditional videos. E.g. ~2.08% for Reels (influencers) vs ~1.17% for photos. (Sprout Social)

    • Carousels are in between Reels and photos in many cases. (Sprout Social)

Growth & Posting Frequency

  • Posting frequency correlates with growth in followers / reach:

    • The average account posts ~ 17 posts per month (~4 posts/week). (Buffer)

    • In lower follower tiers, posting 3-5 times/week significantly improves follower growth compared to 1-2 times/week. (Buffer)

  • Growth rates (percentage increase in number of followers per month):

    • Smaller accounts (0-1k): ~ 5.1% per month. (Buffer)

    • 1k-5k: ~2.5% per month (Buffer)

    • Larger accounts’ growth slows somewhat but reach per post improves. (Buffer)

Return on Investment & Business Use

  • In the U.S., 38.5% of Facebook users are expected to make a purchase via the platform in 2025. (Social Media Dashboard)

  • For marketers, Facebook remains a major channel for ROI, especially via ads, social commerce, and influencer partnerships. While not every survey has exact numbers, many show Facebook outperforming or being competitive with other platforms depending on region and ad format. (HubSpot)

  • Instagram has ~ 2 billion monthly active users globally as of 2025. (HubSpot)

Implications for Consistent Posting

Using these stats, your chatbot can highlight reasons like:

  • Because reach per post is relatively low (e.g. 1-3.5%), you need to post multiple times so that the total number of people reached across posts goes up. Even if each post only sees a small percentage, more posts = more cumulative impressions.

  • Engagement rates are higher for smaller accounts (when follower base is smaller) but drop somewhat as follower count increases. Consistency helps sustain engagement by keeping audiences engaged and reinforcing brand recognition.

  • Different types of content (Reels, carousels, photo posts) perform differently; consistent posting lets you experiment, see what works, and shift strategy.

  • Posting more frequently (3-5 times / week for Instagram, daily or near‐daily for larger accounts) tends to correlate with higher growth and reach.

  • Given that many people discover new businesses via social media, consistent content increases chances that new customers see you.

If you want, I can format all these into FAQ style with citations that your chatbot can pull directly. Would that be useful?